The Proof is in the Porridge

Norwich Porridge was born from a fairly simple frustration: why was something eaten by millions of people every morning so relentlessly boring?

Our little corner of the country may be famously flat, but we have seriously lofty expectations about what should be in your breakfast bowl.

So we decided to do porridge differently.

We're porridge fanatics who go against the grain and get far braver with flavour. Our porridge would make a traditional Scot blush.

We never scrimp on the good stuff. Our oats are sourced locally and you'd be hard-pressed to find a more generous helping of fruits, nuts and seeds in a porridge mix. No more fishing around the bowl looking for the interesting bits.

Your spoon deserves better.

And while we're big on flavour, we're not big on messing around with what's in the bag. Additives are a major minus. Sugar is our favourite swear word. We don't need artificial nonsense to make porridge taste good. Proper ingredients do the job perfectly well.

We're proudly Norwich, proudly independent and determined to make breakfast considerably less boring.

This is porridge the Norwich way.